Greetings from the Formula F team!

This is our very first blog post, and we hope it will mark the beginning of a pleasant shared journey into the world of words and translation.
We assume you’ve already taken a look at the “About Us” section, so we won’t bore you with facts and statements about how good we are at what we do. The very fact that we’ve been doing it for over 20 years speaks for itself. Still, in case you’ve missed that information – here’s what exactly we do.
Why start a blog?
Formula F has always been a place where words come alive, whether in the hands of a translator, editor, or localization specialist. But beyond our daily work with texts from all over the world, we also need a space for sharing. A place where we can tell the stories behind the translations, discuss the challenges of language, and take a peek together into the future of communication.
What will you find here?
We’ll do our best to unfold before you the picture of a business built around one of the most brilliant human achievements – the word. You might think that it’s artificial intelligence, but in fact, at the core of everything are words. Words that we handle every day, translate, reflect upon – their meaning, their impact, and the way they connect people, cultures, and ideas.
In our blog, you’ll find stories from practice, useful tips for business and language, fun facts from the world of translation, and of course, our thoughts on the future of communication in an increasingly connected world.
Language and technology – friends or rivals?
Just two or three decades ago, people were wondering whether the mouse would eat the book. Today, we face a new challenge – artificial intelligence. It has already changed the way we communicate, work, and learn. But how, and to what extent, will the world of translation be affected by this technological breakthrough? That’s a question we’ll all be exploring together.
We believe that words will always remain at the center, because behind every technology there’s a human being who thinks, feels, wants to communicate, and wants to be understood.
Welcome!
Stay with us! We promise it will be interesting. We’ll be happy if you read, share, and above all – ask us questions. Because the best conversations often begin with a simple “Hello.”